Naturtint - Permanent Hair Colorant - Light Chestnut Brown, 5N, 4.5 fl oz

Comment: This is an effective, long-lasting permanent hair color with some of the most harmful ingredients. It still has one ingredient which is not recommended by EWG. The color on the box was very dark for a light brown, and results on my hair were also very dark. It does lighten within two weeks though. It takes me 20 minutes to apply it to all of my hair, so the first places I apply it have the product on much longer than the last places and are consequently darker.

Comment: I am so happy with the results I got with Naturtint. I am a redhead,(about 40% grey), and traditional haircolor lines don't seem to be able to produce a natural-looking red. After a few strand tests, I ended up using three different colors, blended and managed to match my, (rather unusual) color perfectly. Since my hair is long, the extra quantity was not a problem, but, since you can measure out only what you need, touch-ups are not a problem either. The product is extremely gentle, (with red hair comes sensitive skin), not smelly and it lasts for as many as five weeks without fading. I will never, ever use a traditional hair color again!

Comment: I bought Naturtint at Whole Foods and the only down fall was that it was quite expensive ($18.00) compared to online! I'll buy online from now on. I have tried many products and this is by far my favorite. I am very impressed with the natural color. It covers gray really well and even though I am a brunette, I tried Light Golden Chestnut 5G and it's perfect. I tried the lighter color but like all color treatments, it comes out a lot darker than the box ....The color matches perfectly. I like that it's natural and there is no odor or burning... my hair feels baby soft. I am absolutely using this product again.

Comment: I wanted to try a dye that would not damage my hair. This product proved to be great because it actually improved the manageabilty of my hair. It gave it an overall healthy and shiny look.

Comment: I bought this to touch up my roots. I have extremely curly hair so I tend not to worry too much about how hair color comes out (the curls disguise a lot) but if I was doing more than my roots I would be very displeased with this color...it is pure brass.