Clairol Natural Instincts Non-Permanent Color, Medium Brown 20

I am 51 with salt and pepper hair that used to be brunette with lovely reddish tints. When I started significantly graying espcially around the hair line, I at first had it dyed with a semi-permanent dye in a salon. I wanted the semi-permanent color so that if I ever wanted to let it go natural, I could let it fade, maybe with some touch-up but not have to keep cutting to wait the grow-out of the permanent line. After a couple of years, my work ramped up and I started going to a fancier hair salon that was closer to work and where I could get there and still keep up with work. I was scheduling for once every 6 weeks then once every 5 weeks as the gray got stronger. I once went to a Joan Baez concert where she joked that "silver and resistant" is a euphemism for "stiff and gray" because they really do seem stronger both in terms of toughness and in terms of color. The fancy colorist at my fancy salon convinced me that I had to go to the permanent color because my gray could not be...Read more

The color really is very natural looking. it does reduce reds and oranges which are quickly left behind in other brands. it covers 50% gray, but it lasted a couple of weeks before whites were visble again.

I have been using this now for a few years. I have strayed away from it in the past always thinking there was something out there better. But there is not, I keep coming back to this brand and the same color. This is a beautiful shade of red with out looking punk or anything like that. I am fourty and I can wear this color confidently with out feeling like a teenager. I have customers at work complimenting me all the time on my hair color. When I tell them it's from a box, some of them can't believe it. My own stylist says the color looks amazing on me even though she wishes that I would have her color my hair (of course). I used to have her color my hair, but it is so exspensive to have a professional do it. Plus it doesn't last any longer than when I do it at home. And of course I am saving a TON of money. I get beautiful grey coverage for four weeks, maybe a little less. I am about 30% grey by the way. I don't mind coloring every month because this has no amonia in it and it is...Read more