Clairol Natural Instincts Hair Color 20B, Cinnamon Stick, Medium Warm Brown 1 Kit (Pack of 3)

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Hair Color » Clairol Natural Instincts Hair Color 20B, Cinnamon Stick, Medium Warm Brown 1 Kit (Pack of 3)
Clairol Natural Instincts Hair of 3)
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  1. Health and Beauty: 3 items
  2. Publisher: Clairol
  3. Sales Rank in Beauty: #14307

Product Review

Natural Instincts gives you healthy-looking color and shine in just 10 minutes. The ammonia-free formula, with antioxidants, is clinically proven less damaging.* (*Natural Instincts Level 2 non-permanent vs. leading level 3 permanent cream colorant).

Manufacturer Product Description



NO OTHER LEADING BRAND IS HEALTHIER*
Natural Instincts gives you healthier, radiant hair color in just 10 minutes.
  • Non-permanent formula with antioxidants works in just 10 minutes
  • Lasts 28 shampoos
  • Gently blends away gray
  • Only Natural Instincts includes a ColorFresh Revitalizer, a conditioning crème that adds color pigments back to your hair 2 weeks after coloring
  • Includes Color Treat™ Conditioner for radiant and healthy-looking hair color


Healthy-Looking, Radiant Color

Natural Instincts Vibrant
Get up to 8 weeks of vibrant, healthy-looking hair color with 100% gray coverage.

Natural Instincts Brass-Free
Neutralize brassy tones for healthy, natural-looking hair color.

Natural Instincts Crème
Get luminous color and shine with a formula that leaves hair feeling softer**.

*Based on amount of surface damage | **vs. untreated hair

Get shiny, healthier*, truly natural-looking hair color with Natural Instincts
How To Use
Do the skin allergy test 48 hours before each application, even if you have already used coloring products.
HELPFUL HINTS
Apply color to dry hair that is free of styling product build-up. Do not shampoo immediately before coloring as the scalp's natural oils
help to protect it during coloring.
BEFORE STARTING:
  • • Have a clock ready for timing
  • • Put on Gloves
  • • Comb hair gently
  • • Put towel around shoulders to protect clothing
STEP 1: Get Ready to Color
Tear off and discard the tab from the Color Activating Crème (Bottle #2). Then unscrew the cap.
  • • Tear off and discard the tab from the Color Activating Crème (Bottle #2). Then unscrew the cap.
Open the Color-Enhancing Colorant(Bottle #1) and squeeze entire contents into Bottle #2.
  • • Open the Color-Enhancing Colorant (Bottle #1) and squeeze entire contents into Bottle #2.
Replace cap. Place gloved finger tip on cap, point away from face, and shake well until the color has fully mixed.
  • • Replace cap. Place gloved finger tip on cap, point away from face, and shake well until the color has fully mixed.
STEP 2: Apply Color For Roots and All-Over Color
Apply Color For Roots and All-Over Color
  • • After mixing, apply color immediately to dry hair.
  • • Apply mixture first to your roots and where you have the most gray.
  • • When roots are completely covered, apply remaining color quickly to the rest of your hair by parting and lifting
      hair as you apply.
  • • Work mixture through until hair is completely saturated. Do not rub into scalp.
STEP 3: Wait 10 Minutes
Wait 10 Minutes
  • • Now, start your timer for just 10 minutes (or the time indicated by your strand test). For resistant gray hair, you may
      need to leave color on for an additional 5 minutes, for no longer than a total of 15 minutes.
STEP 4: Rinse and Condition
Rinse and Condition
  • • Rinse until water runs clear.
  • • Gently massage a quarter-sized amount of the Color Treat™ Conditioner (3) through your hair.
  • • Leave on for 2 minutes, then rinse.
  • • Save remaining Color Treat Conditioner to use once a week for fresh, radiant color and healthier-looking hair.*
If any color gets on your skin or household surface, wipe it off immediately with a damp towel. Once mixed, never re-seal or store the color in a closed container, as it could burst. Pour any unused color mixture down the drain as it will lose its effectiveness after 30 minutes.
STEP 5: Refresh Your Color After 2 Weeks
Natural Instincts ColorFresh™ Revitalizer
Boost your color in just minutes!
Use it 2 weeks after you have colored your hair. Note: Before using it, conduct another skin allergy test 48 hours before application by applying a small amount of the product to an area the size of a quarter in the bend of your elbow and allowing to dry. Do not wash this area for 48 hours. If there are no skin reactions, proceed with product application. If a rash, redness, burning or itching occurs, you must not use this product. The color of the Revitalizer product does not represent your final hair color result.
  • • Shampoo hair as usual.
  • • Put on gloves.
  • • Apply the entire sachet of ColorFresh™ Revitalizer and distribute uniformly through the hair.
  • • Leave on for 5 minutes—if you want a more intense color result, leave on for up to 10 minutes.
  • • Rinse thoroughly and style as usual.
You do not need to apply conditioner afterwards.
QUESTIONS?
Call the Expert Color Consultants toll-free at 1-800-CLAIROL (1-800-252-4765) or visit our website at clairol.com
*vs. untreated
Additional Instructions
BEFORE YOU COLOR: 48 HOURS IN ADVANCE
  • • Take the allergy test.
  • • Do the strand test to determine your optimal coloring time.
  • • Read this entire instruction leaflet before you begin.
SPECIAL CAUTIONS:
  • • This product contains ingredients, including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury.
      If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.
  • • We recommend removing contact lenses before applying hair color. If you must wear contact lenses during application, and if any product
      gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.
  • • Never use hair color on eyebrows or eyelashes or if your scalp is irritated or injured.
  • • Do not inhale or ingest product.
  • • Do not use if your hair has been colored with henna or metal dyes.
  • • Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.
  • • Remove all metal objects from hair before and during coloring.
  • • Wear gloves and rinse hair well after application.
  • • Keep product in a cool place away from heat and light. Do not mix this colorant with any other product.
  • • Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).
PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP ALL HAIR COLORING PRODUCTS OUT OF REACH OF CHILDREN.
IMPORTANT SAFETY INSTRUCTIONS:
Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. To reduce your risk, follow these instructions:
Do not use this product if you have experienced any reaction to hair color products or have a sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.
SKIN ALLERGY TEST INSTRUCTIONS:
MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR.
You will need a cotton ball or swab, a plastic bowl and a plastic spoon.
  1. To open, unscrew the entire Color Activating Crème cap (Bottle #2). Don't pull off the tab. Then unscrew the Color Enhancing Colorant cap (Bottle #1).
  2. Mix small equal parts of the Color Enhancing Colorant and Color Activating Crème in a plastic bowl.
  3. Tightly recap both bottles.
  4. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the strand test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.
  5. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color.
The absence of a reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future hair coloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.
NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS, YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.
WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:
  • • Any stinging, burning or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT COLOR
      your hair again before consulting a doctor or seeking medical advice.
  • • Any rapidly spreading skin rash, dizziness or faintness, shortness of breath or swelling to eyes/face, rinse immediately and SEEK IMMEDIATE
      MEDICAL ATTENTION
    .
IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE:
  • • Problems such as itching, rash, swelling to eyes/face, blistering or skin/scalp weeping, SEEK IMMEDIATE MEDICAL ATTENTION.
Retain the product for identification and call 1-800-CLAIROL (1-800-252-4765). Our Expert Color Consultants will advise you what to do next
and reimburse your purchase of this product if necessary.
STRAND TEST:
Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing.
You will need: scissors, tape and a clock.
  1. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water.
  2. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing.
  3. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes.
Fill in your personal color time below:
My timing for desired color: _______ minutes.
USEFUL TIPS FROM THE EXPERTS AT CLAIROL:
  • • If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring.
  • • To prevent staining, apply a little moisturizer around your hairline.
  • • For best results, do not shampoo your hair for 24 hours after coloring.
  • • If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated and is in good condition.
  • • If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring.
clairol.com ... your source for outstanding advice in hair color, beauty and style!
Distr. by PROCTER & GAMBLE, CINCINNATI, OH 45202 and TORONTO, ON M5W 1C5

Product Features

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Customer Reviews

Average Customer Review
3.8 out of 5 stars (80 customer reviews)

19 of 19 people found the following review helpful
5.0 out of 5 stars level 2 is the way to go!, August 28, 2004
Shelley Gammon "Geek" (Kaufman, Texas USA) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)    (REAL NAME)   
This review is from: Clairol Natural Instincts Hair Color 02, Sahara, Light Blonde 1 Kit (Pack of 3) (Health and Beauty)
Level one rinses only last a week or two before your original color pokes through again. Level 3 is a permanent rinse - so when your hair grows, the different color in your roots has a stark contrast. I love the Natural Instincts level 2 rinses. The color lasting power varies depening on the color of your natural hair and the color you select. I leave color on for over the maximum 20 minutes or it just won't take - but the color is truly natural in appearance and doesn't look like some freakish tone - even when it fades after about 30 shampoos. It starts to gently fade at about the time different colored roots start showing, so you don't get a stark difference - it just looks like your hair is changing colors on its own - slowly and gracefully - giving you a day or even a week to put off before coloring your hair again.


18 of 18 people found the following review helpful
1.0 out of 5 stars Why did you change a great product?, August 23, 2011
Gina Salamone - See all my reviews
This review is from: Clairol Natural Instincts Hair Color 24, Clove, Medium Cool Brown 1 Kit (Pack of 3) (Health and Beauty)
To Clariol

I love, love, love the old version of your medium brown color. Why on earth did you change the formula, with that stupid 2 week refresher that turns your hair reddish? On top of it, the newer formula dries out your hair and does not last as long. Please go back to the oringal formulas, please!!!!! I loved the older version, it beautifully colored my hair, and it made my hair silky smooth and healthy.

GO Back to Orginal Version, or else this customer will leave you!


13 of 14 people found the following review helpful
1.0 out of 5 stars Week 2 Color Fresh a big disappointment!!!, March 30, 2011
Angela C. Baranowski (Saint Charles, MO United States) - See all my reviews
This review is from: Clairol Natural Instincts Hair Color 28, Nutmeg, Dark Brown 1 Kit (Pack of 3) (Health and Beauty)
I have used Natural Instincts for several years. It seems to be the next best semi-permanent haircolor to L'Oreal's discontinued Colorspa, although this particular color looks harshly uniform until several shampoos after first coloring. My real concern, and the reason for the low rating, is the newly added "Week 2 ColorFresh! Revitalizer". The instructions are to use it 2 weeks after coloring. Here are my issues with it:

1. You have to put it on in the shower after you wash your hair, so unless you have a mirror handy, you can't watch what you're doing.
2. It leaves a stain on the scalp and skin. This is not a subtle stain. It is reminiscent of poorly and excessively applied self-tanner from the 1980s, with a strong, unnatural orange cast.
3. It doesn't have staying power. I was able to remove it from my hairline and scalp with eye makeup remover (nevermind the mess that made). Then, it washed away completely in the next shampoo. What a joke...Read more

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