L' Oreal Oreor 40 Volume Creme Developer 16 oz.

 (6 customer reviews)

I use this as directed with the Loreal Quick Blue powder (measuring equal parts--I got the large tub of it) and it significantly lightens the color of my hair. I don't leave it on for more than 40-50 minutes (i'm a veryveryvery dark blonde) and it gets almost platinum/white, which is what I aim for. Doesn't burn my scalp, and my hair doesn't feel brittle after the first wash, and feels healthy (back to its original state) after a couple days of leaving in conditioner for extra-long in the shower (5-10 minutes), but then again I don't blow-dry or straighten my hair ever, so that could affect my results. The consistency of the creme mixed with the powder is pretty thick so I was unable to get it into a tube for root-touch-up, but it only took a little practice and now I'm able to get it with just a comb. It stays where you put it and does its job. I would say it's pretty hard to over-process and destroy your hair with this product. I'm never switching from the Loreal system,...Read more

Excellent product, the hair was soft and shiny after , no damage , no burning effect no dropping ..
recommended for use especially on dark hair that need more bleach time but not longer as 90 min per one time in combination with Blue Powder of Loreal..

I have used this developer for many years now. It provides a good level of lightening for very blonde shades. The shade I was aiming for seemed to be achieved with less time and greater result using this level. I would recommend this if you are looking to lighten your hair by two or more levels.