Frederic Fekkai Salon Color (select color)

I have used this product twice now and love it. After taking a major budget cut I went looking for an alternative to my expensive salon habit. I only used a shade 1-2 shades of the color my hair was already and had no problem either time! The color looks great and gets noticed with comments like "shinny" or "great red highlights". I am a natural blonde so dying my hair brown usually winds up ashy looking but this product really adds the reds I am missing in my natural palate. Tip: Cover the surface you are working on, my white counter tops will forever be speckled.

I had never dyed my hair by myself before and this was very easy. i had plenty of product and thought it smelled really nice. It has been 6 weeks and color still has not faded. Will use again!

I have been coloring my hair for nearly two decades and gave up on "at-home" products two years ago. I love going to the salon but who has the time and money these days? I took a chance on Fekkai and I will never look back...the color is rich, vibrant, and multi-dimensional. The application process was a breeze. My grays are gone and I look and feel years younger! It does look dark during application but if you rinse thoroughly as the instructions specify then you will get shimmering, natural-looking, lovely true color. I will definitely stick with Fekkai from now on!