Flash Fashion Violet 4.16 Ounces

I wanted to cover my gray hair (about 1/4 of my head) with this. It did work, but was not permanent - I mean, not at all. It looked good the first day, then got lighter and lighter and less and less purple. Most of it is now gone and I only dyed it a couple of weeks ago. I might use it again, but only with the understanding that I will need to redo it every week.

It is often said that if it seems too good to be true, it is. I was excited yet skeptical when I found a hair dye claiming to be a permanent purple ( or violet in this case). As it turns out the color is a little purple, but much closer to what I would call a burgundy or wine color, definitely not the same as the color pictured. It is on the VERY red end of the spectrum of purple. My hair has been bleached and colored many times, so this may have had an effect on the outcome. Although I am happy with how the color turnded out, I am skeptical that it is actually permanent and I will most likely not purchase this product again.