Clairol Nice 'n Easy Born Blonde Hair Color

After reading the bad reviews here, I wanted to make a few points:

-If your starting color is medium blonde or darker, your hair is likely to turn orange. If it looks orange, leave it on for the full 90 minutes. If it's STILL orange, follow it up with a toner. (such as Natural Instincts, a demi-permanent color that is less damaging). If the toner STILL doesn't help, bleach again! You'll get there eventually.

-I had dark strawberry blonde hair, and this product worked REALLY well for me. I was pale yellow-blonde, just like I was supposed to be, after the full time.

-Bleach is very damaging to hair. This IS bleach. If you're thinking about bleaching, please make sure your hair is in good condition first! My hair is still in good condition, but I have very thick hair.

Just some advice for all you girls with blonde ambition! :)

This product totally transformed my brown hair into complete blond and it lasts long without inflicting too much damage on my hair. Dont get it on your clothes tho, i dumped two pairs of jeans due to the stains

I was trying to take my hair from a light brown to a dark blonde. In the past when I have tried this, it has always turned orange and takes multiple bleaching steps. This product says it will take you to a pure blonde in one step without brassiness. Too good to be true I thought, but Clairol is a brand I have trusted with my hair coloring in the past. Application went fine and I followed the directions as followed. An hour later, I have one pure white spot on the back of my head and the rest of the color has dried up already without the least bit of lightening. So I had to go out and buy a box of brown hair color to cover the spot and go a different route. I would go to a salon or just use a bleaching product.